AI Marketing Team: 7 Claude Roles That Run Your Content

Most solo founders I talk to don't have a content problem. They have a staffing problem. They know what a real marketing team would do — plan the week, write the drafts, adapt them per platform, edit for voice, check what worked — but they're one person, so they do a compressed, panicked version of all of it on Sunday night, or they do none of it.

Here's the thing I kept noticing when I tried to fix this with AI: one giant prompt that says "be my marketing team" produces mush. Claude tries to be everyone at once, so the strategy is vague, the copy is generic, and nothing gets edited because "the team" already approved its own work. What actually works is the same thing that works with humans — separate roles with separate charters, handing work to each other in a fixed order.

That's what this skill is. ai-marketing-team is one SKILL.md file that turns Claude into a seven-role marketing team you can invoke by name. Say "act as the Strategist" and you get a planner who refuses to write copy. Say "act as the Repurposer" and you get someone who takes a finished piece and outputs four platform-ready formats — LinkedIn post, X thread, newsletter section, short-video script — without inventing new claims. The roles hand work to each other in a weekly rhythm: plan on Monday, produce daily, review on Friday. And because the skill stores your brand voice, audience, and content pillars in a setup block you fill in once, every role writes like you from the second week on.

What it actually does

Three things, concretely:

1. It defines seven roles with hard boundaries. Each role has a charter — what it does, what it refuses to do, and the exact output format it must return. The boundaries are the point. A copywriter who also does strategy drifts into vague thought-leadership. A strategist who also writes copy skips the thinking and jumps to words.

2. It chains the roles in a fixed order. Work flows Strategist → Copywriter → Repurposer → Editor, with the SEO Writer and Designer Brief-Writer branching off when needed and the Analyst closing the loop on Friday. You can invoke any single role on demand, but the default is the chain, because the chain is what makes output consistent.

3. It remembers who you are. On first run, the skill walks you through a short brand questionnaire — voice, audience, three to five content pillars, offer, banned phrases. Claude fills in the setup block at the top of the file and every role reads from it afterward. No more re-explaining your business in every chat.

Who it's for

You, if you're a business owner, consultant, or creator who publishes (or wants to publish) on LinkedIn, X, a newsletter, or short video — and you're doing it alone or with one helper. It assumes you already have something to say: an offer, opinions, a few long-form pieces or client stories to draw from. If you're hiring an agency next quarter, this is also a cheap way to learn what to ask them for.

It is not for teams that already have specialists in each seat, and it won't invent a positioning you don't have. The Strategist plans from your pillars; it can't tell you what business to be in.

The seven roles

#	Role	What it does	What it outputs
1	Strategist	Plans the week from your pillars, goals, and last week's results	A Monday plan: 5 content slots with angle, format, platform, and CTA
2	Copywriter	Writes the primary draft for one slot	One core piece with a hook, body, and CTA in your voice
3	Repurposer	Adapts a finished piece to every platform	LinkedIn post, X thread, newsletter section, short-video script
4	Editor / Humanizer	Cuts AI-isms, tightens, enforces voice rules	A redlined pass plus the clean final version
5	SEO Writer	Expands one slot per week into a search-targeted article	Outline with target query, then a long-form draft
6	Designer Brief-Writer	Specs the visual for any piece	A one-paragraph brief a designer (or image tool) can execute
7	Analyst	Reviews the week's numbers you paste in	3 findings, 2 keep/kill calls, 1 experiment for next week

Each role is invoked by name: "Act as the Editor and run the checklist on this draft." Claude stays in that role — the skill explicitly forbids role-blending unless you ask for the full chain.

The weekly rhythm

The rhythm is the part people underestimate. Roles without a schedule become a toy you poke at; roles with a schedule become a system.

• Monday — Plan. Strategist reads your pillars and the Analyst's last Friday report, then produces the week: five slots, each with an angle, format, platform, and CTA. You approve or edit the plan in plain English. Fifteen minutes.
• Tuesday to Friday — Production loop. Each day: Copywriter drafts the day's slot → Repurposer adapts it → Editor humanizes everything → Designer Brief-Writer specs the visual if the slot needs one. You review the final outputs, not the intermediates. Twenty to thirty minutes a day.
• Friday — Review. You paste in whatever numbers you have (impressions, replies, subscribers, sales calls booked — screenshots pasted as text are fine). The Analyst returns three findings, two keep/kill recommendations, and one experiment for next week's Strategist to consider. The loop closes.

That's roughly two focused hours a week for a full week of multi-platform content that improves as the Analyst's reports compound.

Worked example: one blog post → a week of content

Say you published a 2,000-word post: "Why I stopped selling hourly consulting." Here's the week the skill produces from it:

Monday. You tell the Strategist the post exists and it's the week's anchor. The plan comes back: Tuesday, a contrarian LinkedIn post pulling the strongest claim; Wednesday, an X thread walking the 5-step move from hourly to productized; Thursday, a newsletter section with the client story cut from the blog post for length; Friday, a 45-second video script — the "one number that changed my mind" angle. Each slot has a CTA (three point to the full post, one to your service page).

Tuesday. Copywriter drafts the LinkedIn post: hook ("I fired my best-paying client structure"), 150 words of body from the post's core argument, soft CTA. Repurposer isn't needed — this slot is the platform piece. Editor cuts two hedges and one "in today's fast-paced world" that snuck in. Done.

Wednesday. Repurposer turns the post's process section into a 7-tweet thread: numbered, one idea per tweet, no invented claims — it flags one spot where the blog post lacked a number and asks you for it instead of making one up. Editor pass. Done.

Thursday. Copywriter writes the newsletter section around the client story, first person, ends with a reply prompt. Designer Brief-Writer specs a simple before/after pricing graphic in one paragraph. Done.

Friday. Repurposer delivers the video script — hook line, three beats, on-screen text suggestions, under 45 seconds read aloud. Then you paste the week's numbers and the Analyst notes the thread outperformed 3:1, recommends threads become a weekly fixture, and proposes testing a question-hook variant next Tuesday.

One asset in. Five platform-ready pieces plus a learning out. That's the trade.

Install

1. Download SKILL.md from this page (the button above grabs everything below the divider).
2. Create the folder and drop it in:

mkdir -p ~/.claude/skills/ai-marketing-team
mv ~/Downloads/SKILL.md ~/.claude/skills/ai-marketing-team/SKILL.md

3. Open Claude Code and say: "Run the ai-marketing-team setup." Answer the questionnaire once. From then on, invoke roles by name or say "run Monday" / "run today's loop" / "run Friday."

Works in Claude Code out of the box; the same file also works pasted into a Claude Project's instructions if you live in the app instead.

Honest limits

• It can't see your analytics. The Analyst works from numbers you paste in. No pasted numbers, no review — and the whole system learns slower.
• Voice fidelity is 90%, not 100%. The Editor role plus your banned-phrases list gets close, but I still touch maybe one sentence in five before publishing. Budget for that.
• It won't fix a weak offer. Seven roles amplifying an unclear positioning gives you a very consistent stream of unclear content.
• Long chats drift. Run each day's loop in a fresh conversation. The setup block is in the skill file precisely so context resets cost you nothing.
• The numbers in the roles are opinions. Five slots, 45-second scripts, 7-tweet threads — defaults that work for me. Edit the file; it's yours.

FAQ

Do I have to use all seven roles? No. Every role works standalone. Plenty of people install this and only ever use the Repurposer and the Editor. The chain is there when you want the full system.

Can I change a role's output formats? Yes — each role's formats are plain markdown in the skill file. Swap "X thread" for "Threads post" or add a podcast-outline format in two minutes.

Does this work with ChatGPT or other tools? The SKILL.md format is Claude-native, but the role charters are just structured text. Pasting the file into another tool's system prompt mostly works; the setup-block persistence is what you'd lose.

How is this different from hiring a fractional marketer? A person brings judgment and accountability; this brings execution speed and consistency. My honest take: use this until the content engine is proven, then hire someone to run and improve the engine — and hand them this file as the operating manual.

What if I miss a few days? Nothing breaks. The rhythm is a default, not a contract. Tell the Strategist "compress the week to three slots" and it plans accordingly.

Resources & links

• /blog/ai-marketing-team-in-claude — the long-form walkthrough of this system, with prompts and screenshots.
• /blog/one-person-business-with-ai-30-days — the 30-day plan this skill slots into.
• /blog/humanize-ai-writing-prompt — the editing rules the Editor/Humanizer role is built on.
• /blog/twelve-ways-to-make-money-with-claude — where content systems like this fit in the bigger monetization picture.
• /skills/humanize-writing — the standalone humanizer, if you only want role #4.
• /skills/seo-longform-writer — the deeper version of the SEO Writer role for serious search content.
• /skills/productized-ai-service — package this exact workflow as a paid service for clients.
• /skills/ai-tool-curator — keep a trustworthy shortlist of the tools your marketing stack actually needs.

If this is useful, I send one practical AI workflow like it every week — no hype, ever: alexandrrich.substack.com.